Marketing strategy that works
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Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
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12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
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BlackBerry — A Strategic History Memo, 1999–2024
The complete v5.0 evidence base for BlackBerry's 25-year strategic evolution. Five archetype phases from 1999 to 2024 captured with Vital 8 scoring, Mechanism Maps, Operating Baseline reconstruction at three anchor moments, and falsifiable Step 4 anatomy. Q-tier sourcing throughout. For practitioners and auditors.