As consumers or buyers are permanently exposed to commercial messages (sales, advertising, products, ...), your brand should clearly stand out of this clutter and deliver its promise. This is the big idea behind positioning. But how to do it? For a new product? For a new company? For a new line of business?
A New Whole Brain Customer Experience
Reposted article from https://www.spencerstuart.com/research-and-insight/whole-brain-marketing
Author Sid McGrath, Chief Strategy Officer, Karmarama, discusses the importance of customer experience for brands.