Marketing Canvas Method · Knowledge Base
Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
9
Archetypes
24
Dimensions
6
Steps
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12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
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6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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Nagle's 9 Pricing Sensitivity Drivers — And What Each One Means for Your Marketing Strategy
Most companies treat price sensitivity as a finance problem. It isn't. Each of Nagle's 9 drivers maps directly to a strategic dimension you can score, monitor, and improve. Here's the full breakdown.