Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
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12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
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6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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BlackBerry — A Strategic History Memo, 1999–2024
The complete v5.0 evidence base for BlackBerry's 25-year strategic evolution. Five archetype phases from 1999 to 2024 captured with Vital 8 scoring, Mechanism Maps, Operating Baseline reconstruction at three anchor moments, and falsifiable Step 4 anatomy. Q-tier sourcing throughout. For practitioners and auditors.
Category Creator (A9) — How to Build a Market That Doesn't Exist Yet
You're not losing to competitors. The market hasn't decided yet that your problem is worth solving. The Category Creator archetype gives you the operating system for exactly that situation — including the two dimensions that will collapse your strategy if you ignore them.