If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
When working on the Customers part of the Marketing Canvas, you are trying to identify relevant and actionable triggers (you can also call it insights) that you will try to leverage through the other dimensions of the canvas. We have 4 dimensions you can play with for identifying these triggers (JTBD, ASPIRATIONS, PAINS & GAINS, ENGAGEMENT).
Grasp the transformative power of the Pains & Gains concept in your marketing strategy. This comprehensive guide helps you navigate this vital sub-dimension of the Marketing Canvas, offering practical tools for identification and strategies for actionable insights. Enhance your value proposition, elevate customer experiences, and drive your business success by understanding and addressing your customers' Pains & Gains.
