Subway is losing a franchise every twelve hours. Jersey Mike's makes three times the revenue per location with one-sixth the stores. The brand stands for nothing beyond cheap sandwiches. Roark Capital loaded $5.7 billion in debt onto a company that needs reinvestment, not extraction. None of this is hidden. So why does the Marketing Canvas Method memo land differently than a consultant's slide deck? Because the method constrains bad advice, makes every recommendation falsifiable, and fits the portfolio to what the organisation can actually execute. Here is how it works — and the memo itself.