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Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
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BlackBerry — A Brutal Clarity Memo on QNX
BlackBerry's QNX operating system runs in 195 million cars and is licensed by 24 of the top 25 automotive OEMs. Tesla and BYD chose to build their own. Three of the top ten OEMs are deciding right now whether to follow them. A two-page board memo on the $100M capital-allocation decision that cannot wait.
Nokia and the iPhone: The Memo Never Written, July 2007
What Nokia's CEO should have read on 30 July 2007 — one month after the iPhone launch. A Brutal Clarity Memo written using only data publicly available at the time. No hindsight permitted.