If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
Understanding your competitive landscape is key to positioning your product effectively. By analyzing perceived price and benefits, you can uncover strategic opportunities and differentiate your offering. Learn how Tesla and GreenClean navigate their markets with actionable insights into pricing and benefits. Explore the method and enhance your competitive edge!
Defining your market and identifying the key benefits that matter to customers are foundational steps in building a competitive strategy. Knowing where your product or service fits ensures clarity about your audience and competitors, while understanding customer benefits—both functional and emotional—reveals opportunities for differentiation.
