If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
Defining your market and identifying the key benefits that matter to customers are foundational steps in building a competitive strategy. Knowing where your product or service fits ensures clarity about your audience and competitors, while understanding customer benefits—both functional and emotional—reveals opportunities for differentiation.
