Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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M10: How to Read the Tailwinds and Headwinds Shaping Your Market
Every market has forces you don't control. M10 is where you name them, classify them, and decide what they mean for your strategy. Here's how to do it right. (Podcast included)
Defining Your Goals: Turning Insights into Actionable Revenue Targets
Most revenue goals are either vague or mathematically inconsistent. The Marketing Canvas Method's Step 2 fixes both — with a precise equation, one primary lever, and the Archetype that follows from it.