Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
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12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
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Marketing Canvas - Emotions
Features bring customers in. Emotions keep them and make them advocate. Dimension 320 of the Marketing Canvas distinguishes between the emotional job customers want to feel in their lives and the emotional benefit your product actually delivers — and explains why B2B brands skip this distinction at their peril.