Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
No sales emails. GDPR-compliant. Unsubscribe any time.
Marketing Canvas - Proof
Every brand makes claims. Few build proof systems. Dimension 340 of the Marketing Canvas identifies four types of proof — demonstration, logical explanation, endorsement, and reputation — and explains why stacking all four is the only way to convert sceptical prospects into convinced ones.
Marketing Canvas - Emotions
Features bring customers in. Emotions keep them and make them advocate. Dimension 320 of the Marketing Canvas distinguishes between the emotional job customers want to feel in their lives and the emotional benefit your product actually delivers — and explains why B2B brands skip this distinction at their peril.
Marketing Canvas - Features
Having twenty features means nothing if none of them is the definitive reason to buy. Dimension 310 of the Marketing Canvas scores features on three levels — core, differentiating, unique — and explains why it appears in seven of the nine strategic archetypes.
Nagle's 9 Pricing Sensitivity Drivers — And What Each One Means for Your Marketing Strategy
Most companies treat price sensitivity as a finance problem. It isn't. Each of Nagle's 9 drivers maps directly to a strategic dimension you can score, monitor, and improve. Here's the full breakdown.