Marketing Canvas, Marketing Strategy
Laurent Bouty
Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

core features

Marketing Canvas - Pricing

Marketing Canvas - Pricing

Discover how to effectively leverage the PRICING dimension in your Marketing Canvas strategy. This guide simplifies this complex topic, providing examples, tips, and a step-by-step approach to enhance your marketing success.

Marketing Canvas - Features

Marketing Canvas - Features

Unlock the full potential of your product or service with compelling features. This comprehensive guide explores the importance of features in your value proposition, how they can make you stand out, and effective tools to enhance them. Create a unique selling proposition that resonates with customers.

Last Posts
Why Sustainability should be at the heart of every Marketing Strategy?
Why Sustainability should be at the heart of every Marketing Strategy?
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Quick Assessment Guide
Quick Assessment Guide
Thank you - Marketing Canvas Method
Thank you - Marketing Canvas Method
Marketing Canvas - Step 1 - Market Assessment
Marketing Canvas - Step 1 - Market Assessment
LABO - Marketing Canvas Part 1 .001.jpeg
Marketing Canvas Master Class Introduction
Marketing Canvas - Define your financial hypothesis
Marketing Canvas - Define your financial hypothesis
Attention Economy
Attention Economy
Marketing Canvas and Customers
Marketing Canvas and Customers

INSTAGRAM

Is the pricing of your value proposition helping you achieve your goals? It's about value pricing, commercial alternatives, costs and brand positioning. https://lnkd.in/dskcUW8 #marketingcanvas #marketingstrategy #pricing #pricingstrategy
#marketingcanvas #marketing #strategy #listening #customers #brand #cx @solvay_edu
Design your #marketing #strategy with #marketingcanvas #cards and #differentiate your #Brand 👍👍🏿🛒laurentbouty.com/marketingcanvas