30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

pricing strategy

Laurent Bouty

4 January 2025

Article (EN), Marketing Canvas

Defining Your Goals: Turning Insights into Actionable Revenue Targets

Laurent Bouty

4 January 2025

Article (EN), Marketing Canvas

Defining Your Goals: Turning Insights into Actionable Revenue Targets

Turn your market insights into actionable revenue goals with the Marketing Canvas process. Learn how to use the revenue formula—customers, transactions, and average price per transaction—to set clear, data-driven targets. Align your goals with market opportunities, competitor positioning, and emerging trends to create a strategy that delivers growth. Discover actionable examples and frameworks to guide your approach.

Laurent Bouty

3 August 2019

Marketing Canvas

Marketing Canvas - Pricing

Laurent Bouty

3 August 2019

Marketing Canvas

Discover how to effectively leverage the PRICING dimension in your Marketing Canvas strategy. This guide simplifies this complex topic, providing examples, tips, and a step-by-step approach to enhance your marketing success.