Explore the essence of customer engagement with the Marketing Canvas Method. Discover how to measure and improve it with tools like NPS. Drive your business growth by turning customer engagement into your success accelerator.
If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).