Explore the essence of customer engagement with the Marketing Canvas Method. Discover how to measure and improve it with tools like NPS. Drive your business growth by turning customer engagement into your success accelerator.
Marketing Canvas - Pains and Gains
The Pains and Gains sub-dimension in the Marketing Canvas focuses on identifying the constraints (pains) that block your customers from solving their problems and the delights (gains) that you can provide by addressing these constraints. By thoroughly understanding the pain points and potential gains, businesses can deliver solutions that resonate with customer needs and create a more positive overall experience.