30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Plan

Laurent Bouty

25 January 2020

Marketing Canvas, Article (EN)

Marketing Canvas - Step 2 - Set Your Goals

Laurent Bouty

25 January 2020

Marketing Canvas, Article (EN)

Marketing Canvas - Step 2 - Set Your Goals

In the Marketing Canvas Process, after having finalised your assessment, you should discuss potential scenarios that will help you achieve your goal(s). An interesting perspective for this phase is to use the scenarios proposed by Tiffani Boffa in her book Growth IQ.