30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

journey

Laurent Bouty

14 March 2022

Thank you - Marketing Canvas Method

Laurent Bouty

14 March 2022

These last months, Marketing Canvas Method has seen an increase of traffic and downloaded of the method. This initiative I started few years ago has grown up and is now more and more appreciated by startups and marketing enthusiasts.

The community is growing months after months! I see also some citations or references in books. I was not thinking it could go so far.

A new milestone has been reached today with the delivery of a new production batch of the Marketing Canvas Cards.

I am currently working on improving the templates and also working on an online training offer.

All the material (except the cards) can be freely downloaded on the website under creative common licence.

Thank you!!!!

Laurent Bouty

6 August 2019

Marketing Canvas

Marketing Canvas - Magic

Laurent Bouty

6 August 2019

Marketing Canvas

In our ever-evolving digital landscape, creating a memorable and unique customer experience is paramount. This article delves into the realm of 'Magic' in marketing, a concept that encourages the creation of extraordinary events throughout the customer journey. Drawing inspiration from industry-leading tools, we discuss how to inject Magic into every customer interaction. We further illuminate the role of sensory engagement and personalization, breaking down their importance in nurturing a remarkable customer journey. Unpack the significance of 'Moments of Truth', those crucial points that shape a customer's relationship with your brand. Furthermore, we explore effective evaluation techniques to ensure your strategies truly work their magic. Incorporating examples, actionable tips, and deep-dives into each concept, this article seeks to empower businesses to create enchanting customer experiences that drive loyalty and growth.