Marketing Canvas, Marketing Strategy
Laurent Bouty
Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

brand strategy

Marketing Canvas - Magic

Marketing Canvas - Magic

In our ever-evolving digital landscape, creating a memorable and unique customer experience is paramount. This article delves into the realm of 'Magic' in marketing, a concept that encourages the creation of extraordinary events throughout the customer journey. Drawing inspiration from industry-leading tools, we discuss how to inject Magic into every customer interaction. We further illuminate the role of sensory engagement and personalization, breaking down their importance in nurturing a remarkable customer journey. Unpack the significance of 'Moments of Truth', those crucial points that shape a customer's relationship with your brand. Furthermore, we explore effective evaluation techniques to ensure your strategies truly work their magic. Incorporating examples, actionable tips, and deep-dives into each concept, this article seeks to empower businesses to create enchanting customer experiences that drive loyalty and growth.

Marketing Canvas - Visual Identity

Marketing Canvas - Visual Identity

Our article delves into the integral role of Visual Identity, a critical sub-dimension of the Marketing Canvas developed by Laurent Bouty. We begin with defining visual identity, as conceived by eminent industry figures like David Aaker and Jeff Bezos, and explain how it goes beyond merely a logo or graphic design. Exploring connections to other sub-dimensions such as Purpose, Positioning, and Values, we highlight its overall impact on your brand's strength. We break down the assessment process into a robust scoring system, identifying potential reasons for various scores and recommending improvement strategies tailored to each scenario. By synthesizing theory with real-world applications, this article offers valuable insights for anyone keen to strengthen their brand's visual identity. Whether you're a seasoned marketer, budding entrepreneur, or simply interested in understanding branding better, our guide aims to make the complex concept of visual identity easy to grasp and apply.

Marketing Canvas - Values

Marketing Canvas - Values

Your values are the translation of your purpose into key behaviors. Most of the commercial activities are delivered through behaviors (from people or from systems). When developing your marketing strategy, you should have Brand values that are fully amplifying your Brand Purpose. It will help your organization to translate your beliefs into action.

Marketing Canvas - Positioning

Marketing Canvas - Positioning

Demystify brand positioning with the Marketing Canvas methodology. Understand its significance, different types, and evaluation process. Enhance your brand's market presence with effective positioning strategies.

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Marketing Canvas - Step 1 - Market Assessment
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Marketing Canvas - Define your financial hypothesis
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Attention Economy
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Marketing Canvas and Customers
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Marketing Canvas - Step 2 - Set Your Goals
Marketing Canvas - Budget
Marketing Canvas - Budget

INSTAGRAM

Is the pricing of your value proposition helping you achieve your goals? It's about value pricing, commercial alternatives, costs and brand positioning. https://lnkd.in/dskcUW8 #marketingcanvas #marketingstrategy #pricing #pricingstrategy
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