branding

Marketing Canvas - Budget

Marketing Canvas - Budget

Customer Retention is important component of any viable marketing strategy. Getting new customers is a must do (certainly for a growing business) yet if you loose all these customers (they stop to purchase or subscribe) rapidly, your business won’t be sustainable because your customer base will not grow and you will spend all your acquisition budget for nearly nothing. So, do you know the lifetime of your users/customers? Are you able to influence it?

Marketing Canvas - Lifetime

Marketing Canvas - Lifetime

Customer Retention is important component of any viable marketing strategy. Getting new customers is a must do (certainly for a growing business) yet if you loose all these customers (they stop to purchase or subscribe) rapidly, your business won’t be sustainable because your customer base will not grow and you will spend all your acquisition budget for nearly nothing. So, do you know the lifetime of your users/customers? Are you able to influence it?

Marketing Canvas - ARPU

Marketing Canvas - ARPU

Do you know the ARPU of your business activity? Do you know the contribution of each value proposition in this ARPU? Do you know how to increase the number of paid transactions made by your users on a yearly and monthly basis? More cross-sell? More up-sell? Do you know how to protect/increase the average paid price for each transaction ? more premium products? less promotions/discounts ?

Marketing Canvas - Acquisition

Marketing Canvas - Acquisition

Getting your new customers has a price (Customer Acquisition Cost) and could take time (Customer Acquisition Rate). If your customer acquisition is cheap and easy it will most probably play for you while if it takes time and/or it is expensive it will play against you when building your marketing strategy. These metrics are important to measure and pilot for your Marketing Strategy.

Marketing Canvas - Influencers

Marketing Canvas - Influencers

People are trusting People. Influencer marketing campaigns can help reach a more targeted audience, thus leading to more impactful results. In your Marketing Strategy, you should definitely consider influencer marketing and define whether or not if it could help you achieve your goals.

Marketing Canvas - Media

Marketing Canvas - Media

Monologues are no longer working for engaging users with your brand. Content is the new currency and Storytelling is the process of using fact and narrative to communicate something to your audience. Stories help solidify abstract concepts and simplify complex messages. A solid Marketing Strategy should use these 2 concepts massively and carefully. Don’t forget, we don’t talk about carpet bombing but about crafting dialogues.

Marketing Canvas - Content and Stories

Marketing Canvas - Content and Stories

Monologues are no longer working for engaging users with your brand. Content is the new currency and Storytelling is the process of using fact and narrative to communicate something to your audience. Stories help solidify abstract concepts and simplify complex messages. A solid Marketing Strategy should use these 2 concepts massively and carefully. Don’t forget, we don’t talk about carpet bombing but about crafting dialogues.

Marketing Canvas - Purpose

Marketing Canvas - Purpose

Having a purpose is probably the most important asset for your long-term business. Great companies are crystal clear about why they exist! Do you know your purpose? Is it robust enough and clear enough? Can you leverage it further for creating value? Not knowing or having a weak purpose will certainly play against your ambition. A strong purpose will help you when looking for extra value!

Ne vendez pas un produit aux clients mais une expérience

Ne vendez pas un produit aux clients mais une expérience

Vous êtes-vous déjà demandé pourquoi tel ou tel client ne revenait jamais, bien qu’il ait semblé plutôt satisfait ? Ou peut- être avez-vous déjà vous-même quitté un magasin alors que vous aviez la ferme intention d’y acheter quelque chose ?