By 2020 every business will become a digital predator or digital prey — which will your company evolve into? 5 attitudes you should have if you want to create growth in a this new digital world.
If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).