Laurent Bouty

4 November 2017

Marketing Canvas

Marketing Canvas 2.1 (New version)

Laurent Bouty

4 November 2017

Marketing Canvas

The Marketing Canvas is evolving. We have changed 2 main dimensions as it reflects more the Marketing reality.

Laurent Bouty

28 October 2017

Marketing Strategy, Marketing Canvas

Marketing Budget in the Marketing Canvas

Laurent Bouty

28 October 2017

Marketing Strategy, Marketing Canvas

Marketing Budget in the Marketing Canvas

Long story short, you should as a marketing leader be mastering the budgeting exercise. I am saying Mastering on purpose because it has a tremendous impact on your professional daily life! Not easy! Scared! Don't know where to start. This article might help you.

Laurent Bouty

14 October 2017

Marketing Canvas, Marketing Strategy

Listening in the Marketing Canvas

Laurent Bouty

14 October 2017

Marketing Canvas, Marketing Strategy

Listening is the first and certainly the most important component of the Conversation in the Marketing Canvas. Before talking, you should first systematically listen to your customers and prospects? Are you doing it? Actively?

Laurent Bouty

8 October 2017

Marketing Canvas

4 Questions for Your Brand in Marketing Canvas

Laurent Bouty

8 October 2017

Marketing Canvas

Why you do business is more important than how you do business.

The Brand describes your Ideology and your Core Purpose. It is also your identity.

4 Questions for your BRAND in the Marketing Canvas

Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

Marketing Strategy in Context

Laurent Bouty

30 September 2017

Marketing Canvas, Marketing Strategy

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

9 September 2017

Marketing Canvas, Marketing Strategy

What is Revenues in the Marketing Canvas?

Laurent Bouty

9 September 2017

Marketing Canvas, Marketing Strategy

In the Marketing Canvas, we have the REVENUES dimension. Usually, I recommend to start from there because it is the global constraint of the Marketing Strategy exercise. This is what you will have to deliver!