Laurent Bouty

14 November 2017

Marketing Strategy

Future of Marketing is Love (by Mark Schaefer)

Laurent Bouty

14 November 2017

Marketing Strategy

Interesting article from Mark Schaefer on Marketing and Love.

In a world of Infinite Segmentation where Brand building is out of control, all you need is love. People want to be acknowledged … and loved … more than anything. The vast technological opportunities at our doorstep are the way we can scale love.

The Marketing Canvas could help you navigating in this hyper-empowered consumer world! Don't know the canvas, discover it here.

Laurent Bouty

11 November 2017

Marketing Canvas, Marketing Strategy

How to Assess your Marketing Situation With the Marketing Canvas?

Laurent Bouty

11 November 2017

Marketing Canvas, Marketing Strategy

How to Assess your Marketing Situation With the Marketing Canvas?

One clear objective of the Marketing Canvas is to facilitate debate and discussion around a clear strategic challenge question. Most of the specialists of the leadership topic agree that one of the key reason why strategy is failing is because the decision that has to be made is unclear! When you do the strategic marketing exercise, you need to be crystal clear about which question you are trying to answer.

Laurent Bouty

10 November 2017

Marketing Strategy, Question you might have

Interview by Scott King

Laurent Bouty

10 November 2017

Marketing Strategy, Question you might have

In this episode, Laurent and Scott talk about overcoming marketing complexities and the risks involved in growth marketing. We touch on influencer marketing, artificial intelligence and questions his students ask him about marketing evolution.

Laurent Bouty

6 November 2017

Marketing Leadership, Marketing Strategy

AI is Changing Marketing

Laurent Bouty

6 November 2017

Marketing Leadership, Marketing Strategy

Excellent article from Andrew Stephen on Forbes about Artificial Intelligence and how it is changing Marketing. 4 main highlights (extracted from the article I invite you to read)

Laurent Bouty

6 October 2017

Marketing Strategy

Quatrième révolution industrielle : comment s’imposer ?

Laurent Bouty

6 October 2017

Marketing Strategy

Quatrième révolution industrielle : comment s’imposer ?

Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie.

Laurent Bouty

29 April 2017

Marketing Strategy

Comment créer de la croissance dans la troisième révolution industrielle?

Laurent Bouty

29 April 2017

Marketing Strategy

Comment créer de la croissance dans la troisième révolution industrielle?

Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie. Laurent Bouty décrypte pour nous cette nouvelle révolution et les stratégies à adopter pour s’y imposer.