Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.
Comment l'Intelligence Artificielle investit-elle les Magasins? (E-MARKETING)
Quatrième révolution industrielle : comment s’imposer ?
Marketing Strategy in Context
If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
How to get real insights for your Marketing Strategy?
What is Revenues in the Marketing Canvas?
Discover the new version of the Marketing Canvas
Marketing Canvas helps you when you build collectively the Marketing Strategy of your business. It works for entrepreneurs but also for corporate. It is strongly inspired and aligned with Business Model Canvas, Value Proposition Canvas from @AlexOsterwalder, Lean Startup from @ericries and Design Thinking from @ideo .
What is Positioning in Marketing Strategy?
As consumers or buyers are permanently exposed to commercial messages (sales, advertising, products, ...), your brand should clearly stand out of this clutter and deliver its promise. This is the big idea behind positioning. But how to do it? For a new product? For a new company? For a new line of business?
A New Whole Brain Customer Experience
Reposted article from https://www.spencerstuart.com/research-and-insight/whole-brain-marketing
Author Sid McGrath, Chief Strategy Officer, Karmarama, discusses the importance of customer experience for brands.
What are the Benefits of Simplicity in Marketing?
Comment créer de la croissance dans la troisième révolution industrielle?
Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie. Laurent Bouty décrypte pour nous cette nouvelle révolution et les stratégies à adopter pour s’y imposer.
