Bill Hartman proposes the MoSCoW mode for helping Designers to set creative priorities but it works for all new initiatives basically like requirements, new experiences or new products. MoSCoW is a technique for helping to understand priorities.
Future of Marketing is Love (by Mark Schaefer)
Future of Marketing Is Love
Interesting article from Mark Schaefer on Marketing and Love.
In a world of Infinite Segmentation where Brand building is out of control, all you need is love. People want to be acknowledged … and loved … more than anything. The vast technological opportunities at our doorstep are the way we can scale love.
The Marketing Canvas could help you navigating in this hyper-empowered consumer world! Don't know the canvas, discover it here.
How to Assess your Marketing Situation With the Marketing Canvas?
One clear objective of the Marketing Canvas is to facilitate debate and discussion around a clear strategic challenge question. Most of the specialists of the leadership topic agree that one of the key reason why strategy is failing is because the decision that has to be made is unclear! When you do the strategic marketing exercise, you need to be crystal clear about which question you are trying to answer.
Interview by Scott King
Infographic on the Marketing Canvas Process
The tool has been designed for facilitating the discussion when designing your strategy.
High-level process is:
- You start from an ambition/question (like increase revenue by 5%, have more digital transactions, be more meaningful, ...)
- You discuss using the 28 dimensions asking:
- What's blocking you to achieve your ambition? (brakes)
- What's helping you (Accelerator)?
- You can support this rating using any information, knowledge you have but it works also if you only rely on qualitative information.
- Then you map your answer on the Canvas. Red are brakes; Green are accelerators.
- Then you try to analyse these brakes/accelerators and understands what cause them, what are the correlation.
- Then you start ideating (brain-writing, co-create, ...), find crazy or impossible ideas) on what you could do (magic diamond, do things better, do different things).
- Then you prioritise your ideas.
- If you can you test it.
- Then you have your action plan.
Infographic Marketing Canvas
AI is Changing Marketing
Excellent article from Andrew Stephen on Forbes about Artificial Intelligence and how it is changing Marketing. 4 main highlights (extracted from the article I invite you to read)
Marketing Canvas 2.1 (New version)
Marketing Budget in the Marketing Canvas
Listening in the Marketing Canvas
Marketers, How Technology Enhances Creativity?
Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.
Comment l'Intelligence Artificielle investit-elle les Magasins? (E-MARKETING)
4 Questions for Your Brand in Marketing Canvas
Why you do business is more important than how you do business.
The Brand describes your Ideology and your Core Purpose. It is also your identity.
4 Questions for your BRAND in the Marketing Canvas
Quatrième révolution industrielle : comment s’imposer ?
Marketing Strategy in Context
If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
How to get real insights for your Marketing Strategy?
What is Revenues in the Marketing Canvas?
Discover the new version of the Marketing Canvas
Marketing Canvas helps you when you build collectively the Marketing Strategy of your business. It works for entrepreneurs but also for corporate. It is strongly inspired and aligned with Business Model Canvas, Value Proposition Canvas from @AlexOsterwalder, Lean Startup from @ericries and Design Thinking from @ideo .
The Top 20 Modern Marketing Challenges Identified In 2016
What is Positioning in Marketing Strategy?
As consumers or buyers are permanently exposed to commercial messages (sales, advertising, products, ...), your brand should clearly stand out of this clutter and deliver its promise. This is the big idea behind positioning. But how to do it? For a new product? For a new company? For a new line of business?
A New Whole Brain Customer Experience
Reposted article from https://www.spencerstuart.com/research-and-insight/whole-brain-marketing
Author Sid McGrath, Chief Strategy Officer, Karmarama, discusses the importance of customer experience for brands.
